In 2008, MASH Designs embarked on a collaboration journey with The Very Group (formerly Shop Direct, Littlewoods). Starting with collaborations with Italian clients, this partnership blossomed into a long-term, invaluable relationship—especially with the group’s Hong Kong sourcing office. MASH Designs’ studio was entrusted as the sole supplier for upholstery design, directly shaping some of the company’s top-selling products within a short period.

At the peak of cooperation, products designed by MASH Designs accounted for 8 of the top 10 best-selling models in The Very Group’s upholstery portfolio, making up over 50% of its entire upholstery range. This success not only strengthened The Very Group’s product lineup but also led to significant job creation, opening doors for numerous Far East manufacturers and suppliers. It cemented MASH Designs’ role as a crucial partner in their upholstery sourcing and buying strategy.

Over more than a decade of collaboration, MASH Designs’ contributions became synonymous with "timeless design" in The Very Group’s portfolio. The team worked closely with the brand’s design department, continuously adapting to market trends to ensure designs always aligned with the brand’s evolving business goals. Throughout over 10 years of cooperation, MASH Designs consistently delivered high-quality upholstery solutions that remain core items in the brand’s product mix. Check out More Client Projects!