In 2007, the connection between MASH Designs and Steinhoff UK inaugurated a glorious chapter in commercial upholstery design. This collaboration marked a pivotal turning point in MASH Designs’ career, propelling the company’s growth and signaling the start of its exploration in the Far East market. As large-scale commercial upholstery design business flourished, MASH Designs traveled across Poland, Vietnam, Thailand, China, Germany, and Malaysia, collaborating closely with the Steinhoff team to provide product sourcing and supply services for numerous renowned retailers.

Steinhoff, a retail titan second only to IKEA in scale, expanded its business landscape by acquiring multiple partner retailers during the collaboration. This not only broadened Steinhoff’s portfolio but also spread MASH Designs’ influence globally. Collaborations with clients like Manwah, HTL, and Violino led to remarkable commercial success, shining brightly until the company’s closure in 2020.

Over the years, MASH Designs’ projects spanned the globe. Working with exceptional teams and learning continuously, it contributed to millions of dollars in sales and the shipment of thousands of containers filled with meticulously designed products. These achievements were not just commercial data but testaments to its deep engagement in global markets.
During the collaboration, MASH Designs enhanced its presentation techniques, cost-creation strategies, design innovation, and technical capabilities, while Steinhoff also advanced. This mutual growth transformed the collaboration into a precious journey of progress beyond mere business transactions. See Similar Projects by this Client!

Crafting commercial design solutions stood out as a highlight of the collaboration. MASH Designs accurately identified market gaps, adeptly maneuvered against competition, and drove business with speed and scale at its core. The partnership with Steinhoff remains a significant chapter in MASH Designs’ career, with deep gratitude for the shared opportunities and successes. Check out More Client Projects!