As a key player in the furniture industry, Premier Furniture has collaborated with MASH Designs since 2012. As the UK franchise holder for La-Z-Boy, Premier, with its industry resource network, has worked with MASH Designs to create sales-driven commercial models and innovative concept designs, injecting new vitality into the international furniture portfolio. Their cooperation spans renowned retailers such as DFS, Sofology, and Bay Leather Republic, highlighting the deep accumulation of both sides in diverse upholstery fields.

During the collaboration, MASH Designs focused on international market demands, customizing products with both commercial value and design appeal for Premier Furniture. From optimizing the ergonomic structure of sofas to innovating the styling of living room furniture, each design centers on the core of "sales-driven," not only meeting the public’s pursuit of practicality but also integrating cutting-edge design elements to enhance product competitiveness. For example, according to the positioning of different retail brands, luxurious sofas suitable for DFS’s high-end market and multifunctional living room furniture matching Sofology’s innovative style were designed, demonstrating strong design adaptability.

Premier Furniture’s franchise advantages and MASH Designs’ creative capabilities form a powerful complement. Taking the La-Z-Boy brand as an example, both sides combined the brand’s classic recliner genes with modern materials and craftsmanship, launching new products that retain the comfort core while meeting contemporary aesthetics. These designs were introduced to the market through Premier’s retail network, not only strengthening La-Z-Boy’s brand influence in the UK but also allowing MASH Designs’ creativity to reach a broader consumer group, proving the successful model of combining commercial design with brand operation. See Similar Projects by this Client!

After years of cooperation, the collaboration between MASH Designs and Premier Furniture has become a model in the international furniture design field. They prove with practical results that innovative concept design and commercial orientation can be perfectly integrated. From product research and development to market implementation, each cooperation between the two sides promotes the development of the furniture industry, brings better choices for consumers, and provides a highly valuable practical sample for subsequent collaborations between brands and design agencies. Check out More Client Projects!