Menoir, a luxury furniture brand based in Foshan, Guangdong Province, China, stands as a premier manufacturer of high-end sofas and living room furniture, celebrated for its exquisite craftsmanship and use of luxurious materials. Since 2013, MASH Designs has worked closely with Menoir to create iconic collections, enhancing the competitiveness of its high-end product portfolio. The partnership focuses on developing stylish and sophisticated furniture pieces, helping Menoir reach discerning customers domestically and internationally—especially solidifying its status as a "go-to brand for luxury and comfort" in global markets, including China, Europe, and the Middle East.
During the collaboration, MASH Designs deeply explored Menoir’s brand essence, infusing the concept of "luxury experience" into every design. For the high-end sofa series, modern aesthetic thinking is reflected in every detail—from smooth curved backrest designs to meticulously proportioned seat layouts, echoing international fashion trends while retaining the warmth of home spaces.
In terms of materials and craftsmanship, both sides consistently uphold a high-end positioning. Selecting top-grade leathers, silk-blend fabrics, and other luxurious materials, paired with Menoir’s renowned fine sewing and solid wood frame carving techniques, every detail exudes quality. For example, the co-designed sofas feature hand-stitched decorations, with leather undergoing multiple tanning processes to ensure a delicate touch. The metal accessories of living room cabinet furniture are coated to achieve the ultimate balance in gloss and durability, interpreting the product philosophy of "tangible luxury."
Market feedback validates the success of the collaboration. With the collections created by MASH Designs, Menoir has continuously gained attention in domestic and international high-end furniture markets: in China, it becomes the preferred brand for luxury homes and high-end showrooms; in Europe and the Middle East, its furniture—blending Eastern craftsmanship aesthetics with international design languages—is highly favored by local high-end consumers. These designs not only enhance Menoir’s brand premium ability but also showcase the unique charm of Chinese high-end furniture on the international stage. See Similar Projects by this Client!
The cooperation between MASH Designs and Menoir is a dialogue about luxury aesthetics and exquisite craftsmanship. Using furniture as a carrier, both sides perfectly integrate design creativity, material advantages, and market demands, bringing high-end home experiences with both functionality and artistry to global consumers. It also sets a benchmark for the internationalization of Chinese luxury furniture brands. In the future, this partnership will likely continue to delve into the high-end field, writing more luxurious chapters about quality living. Check out More Client Projects!