On the afternoon of August 26, 2018, the third - floor central hall of Changsha Xiyingmen Building Materials and Furniture Plaza was bustling with excitement. A grand event in the home furnishing industry - the DeRucci Italy LAVA and Germany AGRO New Product President Signing Sale Launch Conference was grandly held here. Many industry elites, leading guests, and distributors gathered together to witness the shining debut of DeRucci's new products. The attendance of Matt Arquette, the chief designer of Lamborghini from the UK, added a unique charm to the launch conference.

At the launch conference site, the atmosphere was warm and solemn. Important guests such as STEFAN VAN DEN HENDE, the president of Italy LAVA, Maurice, the chief designer of French Maurice DeRucci, and Xie Yuming, the Asia - Pacific sales general manager of Germany ARGO INTERNATIONAL, made their appearances. As an internationally renowned furniture designer, Matt Arquette has more than 20 years of rich experience and outstanding achievements in the furniture design field, and he attracted much attention. He has cooperated with many international big brands, and his design works integrate innovative concepts and unique styles, enjoying a high reputation worldwide. His presence at this launch conference also made the on - site guests look forward to the design of DeRucci's new products.
Germany AGRO, a craftsman enterprise focusing on mattress spring manufacturing for more than 70 years, is famous for its German - quality AGRO springs that do not deform for 25 years and has a market share of over 90% in the European market. In 2017, DeRucci reached a strategic cooperation with Talalay and exclusively adopted AGRO springs in the Chinese market, integrating German craftsmanship spirit into bedding life and achieving a perfect integration of Chinese and Western technologies and concepts. Italy LAVA also has unique advantages in the textile and fabric fields. Its cooperation with DeRucci brings better material selection and design inspiration to the new products.

At the launch conference, Matt Arquette shared his unique insights into home furnishing design. He believes that design is not just about creating beautiful products but also about meeting people's pursuit of a comfortable life and perfectly combining functionality and artistry. This concept coincides with DeRucci's brand spirit of "creating for health and persevering for the ultimate" that it has always adhered to. By integrating high - quality sleep resources globally, DeRucci is committed to creating a healthy and comfortable sleep environment for consumers. This in - depth cooperation with Germany AGRO and Italy LAVA is an important manifestation of DeRucci's globalization strategy. See Similar Projects by this Client!

The new products launched at this Changsha Xiyingmen DeRucci new product launch conference adhere to the concept of "innate purity, and ingenuity makes high - quality products", manifesting high - end quality in every detail. Integrating cutting - edge international design concepts, they also excel in materials and craftsmanship. For instance, the mattresses employ AGRO springs, combined with DeRucci's core technology in the healthy sleep field, to offer users a sleep experience that better conforms to the body curve and provides more support. The bedding fabrics, crafted from high - quality textile materials from Italy's LAVA, feature a soft touch and good breathability, ensuring a more comfortable and pleasant sleep. This launch conference is not merely a new product showcase but an important milestone in the development of the DeRucci brand. It indicates that DeRucci has taken a firm step in integrating high - quality sleep resources globally, bringing more opportunities for Chinese consumers to access top - tier sleep products worldwide. In the future, DeRucci will continue to collaborate with international design masters such as Matt Arquette and more outstanding international brands, innovate ceaselessly, and strive to lead the high - end luxury bedroom home furnishing brands, enabling more people to enjoy a healthy and comfortable sleep life. Check out More Client Projects!