In May 2023, MORGAN HOUSE's high-end brand Morgan Casa unveiled its new "MENG" sofa collection, once again capturing the design world's attention. Inspired by Hermès' iconic Birkin bag, this series was crafted by British lead designer Matt Arquette, seamlessly blending the aesthetic DNA of fashion luxury with home furnishings to embody the unique charm of "luxury goods in furniture."
As the creative force behind MORGAN STYLE, Matt Arquette adheres to the philosophy of "Design from Life, design for life!" In the "MENG" series, he draws inspiration from the legendary story of the Birkin bag, infusing Jane Birkin’s free-spirited essence and Hermès' "beautiful and practical" brand philosophy into furniture creation. The sofa features the Birkin’s iconic rectangular silhouette, paired with Morgan Casa’s signature luxury texture. Through its substantial proportions, spacious seating area, and material contrasts like crocodile skin patterns, metal inlays, and tree burl veneers, it creates a work of art that balances visual impact and functionality.
"The essence of cross-border design lies in finding the aesthetic common ground between different fields," Matt Arquette shares about his creative approach. The side strap design of the MENG sofa pays direct homage to the Birkin’s classic leather straps, retaining luxury’s meticulous detailing while infusing furniture with dynamic artistic flair. This innovative practice of translating fashion symbols into home products not only breaks traditional furniture design boundaries but also endows everyday items with unique collectible value.
Market response has validated the success of this cross-border venture. Positioned as "luxury furniture you can live in," the MENG series has quickly become a favorite in high-end residences and commercial spaces, earning media acclaim as the "Birkin you can sit on." Through this collaboration, Matt Arquette once again demonstrates his ability to democratize luxury aesthetics—using furniture to tell fashion stories and integrate classic designs into daily life. See Similar Projects by this Client!
From Bugatti hypercars to Hermès handbags, Matt Arquette’s cross-border designs revolve around "design empowering life." With a designer’s discerning eye, he transforms aesthetic essences from diverse fields into furniture that marries artistry and practicality. This not only expands Morgan Casa’s market horizons but also redefines the value boundaries of modern furniture. As a "pioneer of cross-border design," he is poised to continue exploring new frontiers, breaking industry barriers with design and delivering more surprises to consumers. Check out More Client Projects!