On September 4, 2021, Chinese home furnishing leader V6 Home hosted its "New Horizons, New Momentum" brand strategy conference in Dongguan, Guangdong. British designer and V6 Home’s chief product designer Matt Arquette attended, deeply involved in the strategic launch and presiding over the opening of V6’s first global flagship store, injecting international design vision into China’s home furnishing globalization.

Focusing on the "whole home" market, V6 unveiled plans to build a lifestyle brand centered on "scenario-based, smart, and ecological" solutions. Matt Arquette shared his philosophy: "Good design should reflect life’s essence, blending form, color, and materials to make furniture an emotional anchor." His 2021 autumn collection debuted, featuring modular sofas with ergonomic curves and smart lighting, and imported leather beds with geometric accents, embodying "technology meets aesthetics."

The flagship store’s opening marked a strategic milestone. Spanning 2,000㎡, the experience center uses VR to create lifelike home scenarios across six themes. Arquette’s "Cloud Comfort" series, with floating storage and recycled materials, was nominated for the 2021 International Innovation Design Award. Snooker star Pan Xiaoting, special guest, praised during a live tour: "V6’s immersive experience lets consumers envision future living." See Similar Projects by this Client!

Data shows 30,000 visitors in the first month, with a 35% order conversion rate. Arquette’s team is already developing 2022 products, including AI sleep systems and modular smart home solutions. "We’re transforming from manufacturers to lifestyle providers," said GM Liu Yuanzhi, announcing plans to open studios in Milan and New York with Arquette to promote Chinese original design globally. Check out More Client Projects!