The Manchester Furniture Show in 2014 marked a pivotal moment in the development of Alpha. Through professional collaboration with Mash Designs, Alpha made a stunning appearance with a new brand image and vision.

Previously, Alpha mainly operated as a cash-and-carry eBay seller. However, after joining hands with Mash Designs, its brand image underwent a radical transformation. With outstanding design capabilities, Mash Designs successfully transformed Alpha from an ordinary e-commerce seller into a brand respected among independent UK retailers.

The collection launched at the furniture show demonstrated the timeless charm of Mash Designs’ creations. The handmade upholstery and bespoke details highlighted the versatility of the products. The carefully curated exhibition space not only emphasized Alpha’s refreshed brand identity but also showcased its ability to seamlessly switch between classic and contemporary styles. See Similar Projects by this Client!

Mash Designs’ vision for Alpha was to create a unique and upscale style that would resonate with the UK’s independent retail sector. The successful debut at the show marked the beginning of a strong partnership between the two parties, which continues to shape Alpha’s market position to this day. Check out More Client Projects!